Here’s a bold statement: the future of marketing is not just about personalization—it’s about hyper-personalization at scale, and one company is leading the charge. But here’s where it gets controversial: can AI truly humanize digital experiences, or are we risking authenticity in the pursuit of efficiency? Perficient, the global AI-first consultancy, is putting this question to the test as it becomes the first partner to invest in Sitecore XM Cloud with Gradial, showcasing its AI-driven marketing innovation at the Sitecore Symposium in Orlando, Florida, from November 3-5, 2025. This move isn’t just about adopting new technology—it’s about redefining how brands connect with their audiences in an increasingly digital world.
During the Symposium’s mainstage panel, The Human Side of Digital: Experiences That Deliver Lasting Value, Perficient will dive into how it’s leveraging Sitecore XM Cloud and Gradial’s multi-model AI agents to modernize its own digital ecosystem. And this is the part most people miss: while AI can automate processes, the real challenge is using it to create experiences that feel genuinely human. By integrating these tools, Perficient is not only transforming its own marketing strategies but also empowering clients to deliver scalable, hyper-personalized digital experiences that resonate on a deeper level.
As organizations scramble to meet the growing demand for customized digital interactions, the need for flexible, AI-powered platforms has never been more urgent. Perficient’s investment in Sitecore XM Cloud is a strategic move to unify workflows, unlock data-driven insights, and accelerate real-time personalization—both internally and for its clients. This positions Perficient as a pioneer, being the first Sitecore partner to adopt the XM Cloud platform alongside Gradial’s AI agents.
Carrie Grapenthin, Perficient’s Chief Marketing and Communications Officer, will join Dave Tilbury, Sitecore’s Chief Operating Officer, and other industry leaders for a thought-provoking discussion. Together, they’ll explore how Sitecore’s capabilities can drive unique user experiences while streamlining marketing efforts. As partner zero for Sitecore XM Cloud integrated with Gradial’s AI, Perficient will share its vision for leveraging AI to revolutionize content strategy and deliver measurable results. The panel will also spotlight real-world examples of AI-powered experiences that are personalized, scalable, and—most importantly—human-centered.
Here’s a thought-provoking question: As AI becomes more integrated into marketing, are we enhancing human connection or replacing it? Grapenthin believes Perficient is leading the way in AI-powered transformation, using Sitecore’s XM Cloud and Gradial’s AI to accelerate speed to market and reimagine content delivery. “I’m excited to share how we’re unlocking new possibilities and creating differentiated digital experiences,” she said. Tilbury echoed this sentiment, emphasizing the critical role of hyper-personalization in today’s digital landscape.
Perficient’s innovation isn’t just theoretical—it’s award-winning. At the Sitecore Symposium, Perficient and an integrated health services organization will receive the Business Impact Award for their collaboration in unifying 24 fragmented websites. The results? A staggering 708% increase in overall traffic, 25% growth in online scheduling, and over $113,000 in monthly call center cost savings. But here’s the kicker: this success story isn’t just about numbers—it’s about transforming how organizations engage with their audiences.
Beyond the awards, Perficient is hosting a series of networking events and learning sessions at the Symposium. From the Women in Digital Breakfast, where female tech leaders will discuss scaling trust and fostering inclusion, to sessions like What’s Your Data Doing for You?, attendees will gain actionable insights into harnessing data, transitioning to SaaS XM Cloud, and designing inclusive digital experiences. Each session is designed to inspire and educate, showcasing Perficient’s thought leadership in the Sitecore ecosystem.
As a Sitecore Platinum Partner with over 15 years of experience, six MVPs, and five specializations, Perficient’s award-winning practice delivers end-to-end digital solutions that help brands connect meaningfully with customers. Whether modernizing digital ecosystems or driving innovation, Perficient’s expertise is unmatched.
Now, we want to hear from you: Do you think AI can truly enhance the human side of digital experiences, or are we risking authenticity in the pursuit of efficiency? Share your thoughts in the comments below and join the conversation!
