Faith Njogu on LinkedIn: Sunlight Marketing Brand Ambassador, I love my job, (2024)

Don't Read this ArticleOr why Reverse marketing worksPatagonia's "Don't Buy This Jacket" CampaignThis remains one of the most iconic examples of Reverse Marketing. On Black Friday, when every other brand was luring customers with discounts, Patagonia published a bold full-page ad asking its customers to NOT buy its products. By asking them to reconsider their purchasing decisions to save the planet, a cause the company is deeply committed to (Patagonia has always pledged 10% of its profits to environmental initiatives). This approach drew more customers towards the brand, appreciating its honesty and commitment to sustainability.Surprisingly, or not surprisingly,Sales rose 30% following the campaign.Reverse marketing is when companies position themselves in such a way that customers reach out to them , rather than the companies pursuing the customers. It often involves countering traditional marketing logic, with strategies that might, at first glance, seem counterintuitive.Swiss Watchmakers: The Luxury of ExclusivitySwiss luxury watchmakers like Rolex and Patek Philippe intentionally produce fewer watches than the market demand. Bylimiting the availability, they create a sense of scarcity and exclusivity. You can't just walk into any store and buy certain Rolex models; there's usually a long waiting list for months, sometimes years. This ensures that the demand is always ahead of the supply, making their timepieces more desirable.Unlike most brands, Rolex and Patek Philippenever discount their products.This not only maintains the value of the watch but also reinforces the brand's premium positioning. By not offering discounts, they ensure that customers seek them out based on the brand's inherent value.While both brands do advertise, their campaigns are typically understated andfocus on legacy, craftsmanship, and timelessness rather than pushing the product's features. Patek Philippe's tagline, "You never actually own a Patek Philippe. You merely look after it for the next generation" emphasizes the enduring value and heritage of the brand, rather than a hard sell.

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Cadbury marks 200 years of sweetness!!🍫🍫So let’s see the unique marketing strategies that Cadbury has used till now to be such a huge successful brand 🥳🥳1. Emotional Branding:Cadbury often creates emotional ads, associating its products with joy, family, and celebrations.2. Innovative Campaigns:The brand is known for creative and memorable campaigns, such as the iconic "Cadbury Dairy Milk Gorilla" and "Joyville" campaigns.3. CSR Initiatives:The company emphasizes corporate social responsibility, contributing to positive brand perception.4. Social Media Engagement:Active on platforms like Instagram and Twitter, Cadbury engages with consumers, sharing user-generated content and promoting campaigns.5.Sponsorships:Cadbury sponsors events and sports, enhancing brand association with positive experiencesShare Your Thoughts!!!What do you think of Cadbury's marketing approach? Comment below and let's start a sweet discussion!#cadbury #marketingstrategies #chocolates

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What does it take to craft global campaigns for major brands likePUMA Group?Oana Leonte 💬knows firsthand. Her marketing career has spanned from Romania to roles at Disney, Warner Bros., and more.We were able to interview Oana about her unmatched journey. She shared vital lessons on emotion-driven marketing, curiosity, and creativity beyond budgets.Oana foundedUnmtchd., a platform on marketing innovation. She provides thought leadership to build "unmatched brand positioning." Her outlook emphasizes storytelling and personal connections.Read the full story here:https://lnkd.in/dtHCMxJ3Let us know your key takeaways! How can we bring creativity and heart to marketing like Oana?

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From zipping around Gurgaon on a Royal Enfield to becoming its Chief Brand Officer, Mohit Dhar Jayal's journey is a tale of passion and evolution. Reflecting on Royal Enfield's cult status,Jayal reveals it's not just about marketing; it's about a community that breathes life into the brand. Take Motoverse in Goa - a testament to their loyalist-driven brand energy. Key takeaway?For Royal Enfield, marketing goes beyond campaigns. It's about organic growth, respecting the brand's legacy while staying relevant. Their strategy? Ditch the pitch decks, focus on collaborative creativity. Challenges?Staying true to their DNA while evolving with times. Royal Enfield's Shotgun 650 is a perfect blend of tradition and trendsetting features.Jayal's mantra: Keep it real and honest with your audience.In a world where brands chase trends, Royal Enfield rides its path, powered by legacy and community.Follow Uttam Singh for more such posts!

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How we helped launch Diageo's Prima & Ultima collection of Whiskies worth £30k:Objective -By supporting the UK and Hong Kong Markets to launch a new collectable set of rare whiskies. Establishing tone of voice, target audiences and a coherent communications strategy for launch.Marketing Strategy -Raye Marketing interviewed the Master Blenders and Brand Ambassador's at Diageo's Luxury business to ascertain the USPs, product positioning, tone of voice and target audience. Creating a detailed communications strategy with media partners and an auction partner.

Simple yet powerful

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Best beauty campaign in a while👏Love it when brands bring out their humour in such a creative way, nice one Maybelline Cosmetics Love Love Love👏👏👏#guerrillamarketing #marketing #marketingcampaign #brandhumour #beautymarketing

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👉 Ready to Elevate Your Brand Experience? Dive into Experiential Marketing Now! Experiential marketing? Oh, buckle up—it's like turning your brand into a thrilling rollercoaster ride! 🎢 Imagine not just telling folks about your brand but bringing it to life, making them go, "Whoa, that was awesome!" It's all about creating mind-blowing experiences that get people talking, feeling, and connecting with your brand in ways they'll never forget.Think pop-up events that feel like stepping into a parallel universe or interactive. It's basically your brand throwing the coolest party in town! It's not just about products; it's about creating memories, building relationships, and making your audience the VIP guests at your brand's epic bash! Ready to dive in and learn how to create experiences that'll make your audience go. Let's get this experiential marketing party started! Learn more here: https://buff.ly/45rdxGa Photo Courtesy of Yoga+

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The Good Pharma Brand Manager and the Great Pharma Brand ManagerNita Rao, the brand manager thinks about how to enhance prescriptions and improve the prescription share for her brands through a good STP pull strategy. Nita Rao is a good brand manager. Nayana Pradhan, another brand manager thinks about the patients’ outcome of the disease treatment, empathizes with the patients and doctors, and how best she can help both. Nayana Pradhan knows that looking at the human side of the patients, and engaging with them via the doctors, in her brand strategy will humanize her brand and this will unconsciously influence the doctors to prescribe her brands. Nayana Pradhan knows that this patient-centric approach, a natural outgrowth of the Human-to-Human approach, is a great pull strategy to eventually build powerful and sustainable brands.Nayana Pradhan is a great pharma brand manager. 😀

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